Six billion searches are made every day on Search engines, which points to the fact that Search engine optimization is going to be an important platform in digital marketing for any company.
As Search engine optimization, helps a brand create visibility on the top most SERPs (Search Engine Result Pages); we need to keep up with various ranking factor updates that have come or are likely to come so as to play the game better than our rivals.
Hence, today we are here to discuss some of the most estimated SEO future trends which will be affecting 2017 as well as 2018; based on the response these trends get from the digital world.
AMP Pages : Accelerated Mobile Pages is a Google backed projected designed specifically to load webpages faster on mobile devices. With users preferring websites loading in less than 3 seconds on mobile it’s advisable for companies to use AMP code in their website, not only will it improve customer experience but also increase your conversion rate. Website builder portals like WIX have already implemented AMP for the blog section. A lot of big publishers have also implemented it.
Mobile First : Accelerated Mobile Pages is a Google backed project designed specifically to load webpages faster on mobile devices. With users preferring websites loading in less than 3 seconds on mobile it’s advisable for companies to use AMP code in their website, not only will it improve customer experience but also increase your conversion rate. A lot of big publishers already have started implementing AMP into their websites and portals like wix have integrated AMP in some of their templates such as blogging to match the requirement trends of its clients.
Content Experience : Mobile devices will be taken into greater consideration this year because around 60% of users are using mobile devices to surf the internet and the nos. of desktop users will drop even further year on year. With the advent of AMP technology and Voice search engines its evident that people are going to prefer mobile devices over desktop in future, therefore it’s imperative that you have a mobile friendly website and a mobile savvy digital marketing strategy in place for your firm.
Structured Data Mark-up : Leading search engines like Google, Microsoft, Yahoo and Yandex have sponsored schema.org a collaborative, community activity whose mission is to create, maintain, and promote schemas for content on webpages. Using the schema vocabulary and formats such as Micro-Data, JSON-LD and RDF you can add structured data to your content. Structured data helps you to send the right signals to search engines about your business and contact. e.g If you are selling Apple (fruit) online then with the help of structured mark-up you can tell the search engine crawlers that it’s a fruit and related to the company Apple. Some of the most used schema markups are – Organisation schema markup, website schema markup, breadcrumbs markup, review markup, site navigation markup, local business markup and schema person markup.
More info can be found on Schema
Back-links : Until a few years back it was good enough to have backlinks on directories and other business portals. But times have changed and search engines have become smart. You need to have relevant backlinks to your website if you want to succeed. Rather than creating link on every website its better you create a list of relevant links, check their domain authority and then create a backlink. The relevancy of the backlinks that your website has is more necessary now than ever because it allows google to calculate your website’s authenticity and gives you an SEO benefit. It is also more preferable to get backlinks from local citations and reviews that allows google to understand how the internet community sees your brand.
Voice Search : With millions of smartphones in the market, consumers are preferring to use mobile phones for getting information on search engines. To cater to this audience
Search engines like google have launched Voice search engines, where user needs to speak on mobile phone and the search engines will display results, thus eliminating the task of typing in the mobile phone.