Why sell $10 of stuff when you can sell $20?
Or to put it another way… if you normally sell $5,000 of products a month, and you increase that amount by just 20%, you’re selling an additional $12,000 of products per year.
Here are some tips to make it happen painlessly and nearly effortlessly:
1: Offer additional offers on the order form, after they start to put info on the form. By waiting to make the offer until after they’re begun the checkout process, you greatly increase the odds they won’t abandon the cart and they will take the extra offer.
2: Let them know that customers who bought product “X” also bought product “Y.” You can do this before the actual sale, during the checkout process or afterwards in an up-sell or follow up.
3: Another way to word the “X” and “Y” product proposition is this: “Successful [investors] who bought “X” also bought “Y”, and as a result saw an additional [12%] increase in [profits.]
4: After the sale, send them an, “Important Alert: Because you bought “X,” you get to try “Y” at a preferential rate. Because it will do [benefits] we highly encourage you to try it immediately. And with our no excuses guarantee, we’ll take all the risk and you get all the benefits.”
5: Make a deal with another product owner to sell one of their products on the order page at a steep discount. “Special Bonus for my customers ONLY: When you order right now, you can add [Joe’s Colossal Traffic Course] that normally costs $299 for just $19 more.” You make more money and Joe gets to add to his list of buyers.
6: Add a subscription bonus into the sales package. “When you buy today, you get a [3] month free subscription to [The ABC] membership. If you like it, do nothing and you will be billed $29 a month starting in month 4.”
7: Add a subscription bonus with no auto-billing. If you have a subscription – such as software – that people love and get addicted to, you might add it as a free bonus without the auto billing. People use your free subscription, get hooked and then they have to subscribe to the paid version when their trial runs out.
8: Offer an upgrade to a premium version of your product, such as a physical copy that is mailed to them, or a deluxe version that includes tutorials, case studies, etc.
9: Marketing test bump: At the end of your offer and before the purchase, because they are a first time buyer (or whatever reason you want to use) and you want to ensure their success, you’re going to let them also have “X” product, which usually sells for [$], for only [$]. This works really well when the second product provides help in implementing the first product. For example, if your product teaches someone how to build a website, the bump could be a hosting package or a WordPress theme.
10: Add an interpersonal, interactive experience. For example, you might offer an upgrade that includes live conference calls or even live one-on-one coaching.
11: If applicable, offer continuous updates for a certain period of time for a larger price.
12: If your price is big, offer to take payments. For example, you might offer to take 5 payments of $99 instead of one payment of $447 for your course.
13: Offer templates as an upgrade. “It took me years to develop this, to learn exactly what to do, say, etc., and it’s made me [$x], but you can have it for only [$].
14: Offer a critiquing service as an upgrade. For example, if you’re teaching coding, website building, copy-writing, how to create a dating profile that works, etc., then offer to critique their work for an added fee.
15: Offer advanced training in the form of teleseminars, webinars, live in person seminars, etc. And by the way, you don’t have to be the expert – you can get experts to do this for you. For example, if you’re selling someone else’s product, ask them to do a live webinar for your buyers.
BONUS Method: Presell a product you’re about to launch. If you’ve got a related product that’s coming out in the next 1-3 months, offer it at a discount to your buyers today. This method is so powerful, Jay Abraham used it to sell $2.5 million of a subscription that didn’t even go live for 6 months after he started promoting it.
Your results will vary
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Nick James
Discover how to engage and excite new customers into taking action and spending money with you by using these simple free marketing tips from Nick James, The Internet Business Coach