It took a pandemic for most Indian businesses to realize the importance of digital marketing. No doubt, the online activity of businesses influences the customer’s image of the brand, sometimes even bridging the gap between indecision and purchase. However, given the volatile nature of the market, it is quite natural to ask: What is the scope of digital marketing in India?
Obviously, the answer is ‘a lot’. Digital marketing has a vast scope for growth in India. Digital ad spends are expected to reach as high as Rs. 25,000 crore in India by 2021, indicating a growth rate of more than 10.5%.
What factors are driving this growth? That is a difficult question to answer, but it can be boiled down to 3 pillars upholding this industry:
· Internet penetration
· Cost of marketing
· Market approach
The outstanding Internet penetration has also played a role in this. While the millennials and Gen Z’s are filling in the jobs, we can also see a large increase in social media usage by Indians. Since digitization is being widely adopted in the country, it’s obvious that the digital media consumption will only continue to skyrocket.
Businesses that want to reach this crowd and influence their buying decisions are already online. Businesses that don’t want to perish into oblivion are getting there now.
Cost of marketing
Hiring a digital marketing agency in Hyderabad is cheaper than opting for traditional forms of marketing such as TV ads. Moreover, it offers a much better return on investment (ROI) that continues for the long term as opposed to ephemeral profits.
Cross channel marketing, dynamic ads and retargeting ads also allow you to pinpoint highly qualified leads who are more likely to convert than passers-by who see your ad in newspapers at the tea stall. However, bear in mind that you require professional digital marketing services in Hyderabad to execute such complex ads.
According to a study done by Google and BCG, Indian digital marketing companies in Hyderabad take a more responsible and mature approach in digital marketing. We are managing data responsibly and automating processes to improve customer journeys, which eventually result in higher retention rate for businesses. Such progressive digital marketing services in Hyderabad will soon be the status quo when customers will prefer interacting with brands digitally.
The best digital marketing in Hyderabad is a value addition to your brand’s online reputation. Given the current scenario, businesses will be preparing to manage a completely digital marketing funnel soon.