New music videos represent a very important part in the music industry. There are even artists that owe their careers to their new music videos. New music videos have become the venue where music artist is given a chance to impress the public not just with their vocal talent but also with their looks or moves. There are people that become an instant fan due to the new music videos they see on TV. It even gave birth to a new type of movie directors, those who has credits for making popular new music movies. Although there are a few video directors that don’t focuses on music video directing, there are many that started their directing profession in directing very well known new music videos. This is an extremely important lesson to those directors who’re just beginning and trying to make a name in the industry. Directing new music videos could be their stepping stone on the way to movie directing that they desire.
Music video is not really that important before since it is today. MTV (Music Television) was among the pioneers that make use of the power of new music videos and discovered its importance towards the music industry. Since 1981, MTV started broadcasting in the United States. From that day upon music video gradually guideline the music industry. Video Killed the Radio Star through, the Buggles was the first video ever played upon MTV. MTV instantly become of the most highly controversial show on TV. Some people saw it as the start of a new era within the music industry, where people can show what they got aside from singing. On the other hand, there were people who considered it as an end of true musical talent because artists will become more appreciated if they have good looks instead of having great vocal abilities. Music video aims to provide the song or give meaning to the song. People can easily connect with the song once they see where it’s intended for. It can help listeners connect with the song and somehow feel that the song was written for them.
Today, new music videos have already proven how essential it is to an artist achievement. It is now regarded as important as the tune itself. There are artists and songs that have become so popular and well known because of their new music videos. The industry have also found new ways to generate additional income through selling music video collections that are being sold on tapes or DVDs. Music video creation no matter how small or large the project is can give jobs to people. From music directors, artist and down to the smallest staff also benefit in creating new music videos. There are some enthusiasts that enjoy watching new music videos because of its artistic value. Some fans also believe that new music videos ought to be assessed based on its visual qualities and not on the song high quality. Although there are many people who think that the song is only secondary to the music video, the music video is only going to be a tool for the business and will be used to sell the song of the artist.