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Automobile Industry

Jeep, the oldest and finest 4×4 on the planet.

by WilliamAMcNair April 27, 2012 No Comments


Jeep vehicles have been around for over 70 years. The name of this trendsetting 4×4 is rumoured to have originated from the abbreviation for Government Purpose, GP. Some experts think that It could have based on the abbreviation for General Purpose. Either way, it seems that troops eventually started pronouncing GP, as Jeep. In 1943, among the companies that manufactured Jeep vehicles, Willys Overland, applied to have the name registered like a trademark brand. This application was approved in 1950, and so Willys Overland became the owners of the brand name. They were therefore one of the first companies, granted the authority to manufacture vehicles underneath the brand name. Although an authorized trademark, the term jeep can also be used to describe 4×4 vehicles similar in design,inspired by the original Jeep.

The iconic vehicle was designed and developed specifically for use in World War II in 1941. Because it became evident that America would have to join the War, the U.S government approached several companies to design and possibly manufacture a 4×4 that could be used in the war. This vehicle needed to be extremely tough and powerful, also to be able to deal with unpredictable European terrain. Because the army only gave companies 49 the future up with a working prototype, there seemed to be only a few companies that responded within the bid. In the end, a functioning prototype was submitted by the American Bantam Car Company. After stringent testing, the army was very pleased with the specifications of the vehicle and were happy with everything but the engine. They believed that the engine did not have enough grunt. The Bantam Car Company also seemed too small to be able to make the amount of vehicles the Army would want. It was decided that a few of the bigger car companies, namely Ford and Willys Overland could be included to manufacture the Jeeps. They were also given a little bit of leeway in relation to making small changes and modifications within the original design. Willys Overland submitted the best design, and this model, the model MB, would be the standard template which all Jeeps could be manufactured during the war. Because the Army needed a lot of vehicles in a very short time, other manufacturers were also permitted to produce vehicles while using the Willys design.

Today the Jeep brand name is owned by Chrysler. There many different models that have evolved over the last few decades and are still around today. The Wrangler, Grand Cherokee, Liberty and Commander are just some models that very popular. The automobile and repair arm of Chrysler is called Mopar. There is a large demand for Mopar Accessories. They manufacture all Jeep Accessories and Jeep Grand Cherokee Accessories. This includes Jeep Commander Accessories, Jeep Liberty Accessories, Jeep Wrangler Accessories and Jeep Grand Cherokee Accessories.

As a global brand, Jeep has developed and grown beyond just vehicles. You will find Jeep accessories ranging from clothing to camping equipment. There’s also a large number of Jeep interior extras that are offered. For more information go to http://www.justforjeeps.com. All your Jeep Needs are a click away.

For more information about Jeep Parts visit our website: Grand Cherokee Accessories

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  • Jeep, the oldest and finest 4×4 on the planet. - April 27, 2012

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